5 Reasons your business needs a video content marketing strategy
If you’re not using a video content marketing strategy for your products or services, you may be losing out on an useful way to reach customers. According to a property development website, home buyers prefer to watch videos rather than view photos when deciding on which property to purchase. The site also mentioned that around 90% of home buyers use the web to check out properties before making a purchase.
These are statistics that business owners or marketing manager should be familiar with. But regardless of what studies say, more and more businesses are integrating video content marketing into their communications – to ignore video is foolish. Just think of all the missed opportunities if you haven’t included video content marketing in your marketing communications arsenal. You don’t just lose customers but you also risk losing them to your competitors.
Here’s why a video content strategy is crucial to your business:
Video is 600% more effective than print
A study by Diode Digital revealed that people would usually click on a video first before reading related texts. In fact 60% of site visitors will click on a video if available.
People remember videos better
Online Publishers Association has observed that around 80% of viewers were able to remember videos that they have watched in the past month. People also tend to look for videos of a product before they make a purchase. These numbers were from 2007; imagine how impacting videos are today!
1 Minute of video is worth 1 million words?
It may sound cliché, but if a picture is worth one thousand words, a 1-minute video is worth 1.8 million according to Forrester Research! In fact, business owners and marketers save time, money, and effort in promoting products when they use video marketing. Bottom line – you can do more with less using video.
Related videos are more credible
According to Invodo, more than 50% of shoppers feel more confident in purchasing products when they view a related video. Online Publishers Association’s survey also revealed that a large percentage of shoppers are likely to look for additional information for a product after watching a video.
Videos are shared a thousand times more than posts and plain articles
Simply Measured revealed that videos are shared 1200% times more than actual texts and links. According to Diode Digital, video viewers will even click a share feature on the video if this is available. Still, a relevant report also said that more than 90% of mobile users share videos with friends and family. The important thing to note is that sharing costs nothing – but remember, your video needs to be of value if someone is going to share it.
Convinced? Don’t get left behind in the video marketing race. Integrate video into your communications and use it in your next marketing campaign and create an advantage over your competition. I have seen many businesses in multiple sectors that have no competition when it comes to video marketing. Wouldn’t this be a good reason enough to create a first mover advantage and consider video as part of your online marketing strategy?
Still not convinced? Well… download my FREE eBook where I give you 101 more reasons why your business needs video here. In it you will find statistics that will help you make a business case for using video in your business. Use it to sell video to your upper level management or use it to persuade your partner.
If you’re not sure how to get started reach out and ask for a FREE consultation with me personally. I’ll provide you with some insights and a personalised strategy to get you on track.
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About the Author
Tolis Dokianos is Founder and Owner of APEX Video Marketing. He is a citizen of the world and speaks 7 languages.
A former Advertising Manager at Ford Motor Company, he has implemented multimillion-dollar marketing and advertising campaigns. He is passionate about video marketing and is an accomplished public speaker and trainer.
Tolis has been invited to MasterChef, and voted best Chef by his wife!