Content Marketing

At Apex Video Marketing, we take your content marketing to new heights with highly effective video content that breaks through the clutter and gets your video communication seen increasing the potential of viral campaigns.

Video Content strategy

When was the last time you watched a “How to video” that answered a question about something that was troubling you? Did you share it? Did you like? Did you engage by writing a comment or asking a question?

Or when was the last time your landed on a YouTube channel and watch a video trailer that told you what the channel was about? When was the last time you subscribed to  a channel as a result?

Or when was the last time you searched for your favourite brand on YouTube and stayed informed about all their product launches or community activities around the country?

This is all part of a comprehensive video content strategy that successful brands on YouTube do. We can help your business to do the same

We start with making a major brand statement. We showcase all the major moments of your brand (product launches, events) along with your brand values. We schedule regular video content on topics relevant to your fans to keep them engaged with your channel. We reach out to new audiences by answering common questions asked in search engines.

Get your customers to do the same with your video content and you bring them closer to your brand.  Best part is, very few of your competitors are doing it, and it costs you no advertising dollars.

Now that’s powerful video content marketing!

The deal about Content Marketing

Content.  It’s everywhere. You’ve seen it. You’ve heard of it. You’re reading it now! The absolute truth is, it’s what your audience is constantly looking for in their online searches. They have a problem or a question and need it resolved.

Good content is what consumers want to engage with and how you as a business stand to pull these consumers closer to you as a brand they can trust.

So here’s the deal: the content you market has to be truly useful, unique, insanely valuable, relevant, and consistent; it’s the only way to connect with your target market. Do it consistently and your audience starts to trust you, and you become a credible authority in your market with whom people want to do business with. Its important to remember that viral campaigns don’t always mean instant success.

Thankfully, the secret to successfully delivering your message to consumers continually is through great content marketing. This is the only way to break through all the clutter.

The next best secret is taking it one step further by producing video content and applying the same principles but by adding the audiovisual factor, which makes it so much more exciting! And that’s what we love to do at Apex Video Marketing.

There’s organic content and there’s paid content – both are important

One thing we take very seriously is working with clients that understand the importance of uploading video content regularly. This can be organic content or paid content.

Think back to the “How to videos” – this is an example of organic video. It is most effective when uploaded on a regularly scheduled basis. Think of it as your own channel episodes.

Paid content comes in the form of advertising your videos online. There are several ways of doing this.  However, our focus is on producing unique videos using a specific formula to minimize your advertising costs.  Ideally, the formula attracts only the truly interested customer who watches your whole video weeds out the tire kickers – those that are just curious and not going to buy from you.

Advertising on Google or Facebook is becoming more expensive every day.