We believe in providing a positive advertising experience to consumers by creating unforgettable and meaningful video ads in multiple languages and implementing targeted remarketing campaigns that help you get more customers.
Video advertising gets results fast
YouTube advertising saves money and cuts through the clutter.
YouTube video ads are inexpensive and much more cost effective than Google Pay Per Click. To date, our average CPV (Cost Per View) in Switzerland is 0.13 CHF compared to nearly 1 CHF CPC (Cost Per Click) on Facebook or Google AdWords for the same key word.
Unlike videos published for organic search results, which take some time to gain momentum in search, YouTube ads are very targeted, allowing you to reach your ideal audience and get you results fast.
Chances are your competition don’t run video ads. And if they are, they may be getting it all wrong. In fact, even the big companies can get it all wrong – they just publish their TV commercials on YouTube and spend senselessly hoping that something will stick. Most noticeably, their ads seem out of place and don’t blend in well with the social media platform.
We focus on getting you the biggest bang for your buck by creating bespoke YouTube advertisements and remarketing campaigns for maximum effect and impact following a specific formula.
Pre-roll advertising gets you quality leads
Your business can save money with pre-roll advertising on YouTube. Our challenge is to make the most of your advertising budget by attracting the right prospects and weeding out the tire kickers – i.e. those that are not interested in your business.
So you only spend money on quality leads i.e. people who are only interested in your products or services. We do this by creating those familiar skippable ads that you may have seen in front of other videos. These are call Pre-Roll Ads.
But don’t worry! Our pre-roll ads are not annoying and we actually encourage viewers to skip the ad if they are not interested because that saves you money!
The beauty of these ads is that you only pay for views that go past the 30 second mark. So if a viewer skips the ad, you pay absolutely nothing! The most you gain out of this scenario is brand awareness at no cost, which is a good thing.
Now here is the best part. It stands to reason that if someone doesn’t skip your ad, they are interested in your product or service. But imagine if your message is perfectly timed such that an interested viewer clicks on your call to action prior to the 30 second mark. You have just succeeded in acquiring a qualified lead at no cost! Now that’s powerful.
Remarketing campaigns direct viewers to your website. But not all of them are ready to buy. Some will land on your page but will not take any action and jump off. So you need a way to bring them back again. This is what a remarketing campaigns can do for you.
Remarketing allows us to remind people of your business by serving them ads at other instances throughout their browsing activity. Major online retailers like Amazon or Zalando do this extremely well, and chances are you have experienced this before. Simply put, remarketing keeps your business top-of-mind and increases the likelihood that users come back to your site and buy your product or service.