Viral Video Marketing

A very important question to ask yourselves from the get-go is what do you really know about Viral Marketing?

Viral video marketing success is a marketers dream – or is it a nightmare? Sorry to burst your bubble but for small businesses it is just a pipe dream and is definitely not the way to go if you are new to video marketing.

It’s like trying to hit the jackpot on a shoestring. Bottom line, if you want to go viral you need to spend a tonne of money!

You better have deep pockets…… but read on.

So every time someone tells us they want to “go viral” the first questions we ask is do you have 5 million to spend? That then brings people back down to reality like lead dropping to the bottom of the sea.

Here is an acid test question –

When was the last time you saw a viral video? And what was it? Can you recall what it was for?  If this took you more than 3 seconds to answer it proves a point that viral video marketing is no marketing at all.  It has the worst brand recollection and quite simply, should not be part of your marketing strategy

But what can you do instead?

Don’t get us wrong, viral marketing is awesome when it works. But when you consider how short term an impact it has, you need to ask yourself if it is really contributing to your brand. That’s why we fundamentally believe in long term video marketing strategies that build your brand, engage with your fans and customers, and tonnes of value by addressing questions commonly asked about your products and services.