Video marketing is not a trend or curiosity. It’s a powerful way to tell your story and it’s here to stay.
Why video marketing?
Because we now live in a “video-first” world where more and more people turn to online video for information, education, and entertainment.
It’s important that you invest in a video marketing strategy if you want to tap into a captive audience and engage with its specific demands in a very targeted way.
Some interesting facts:
- More than 400 hours of video get uploaded to YouTube every minute
- 1.5+ billion people watch billions of hours of videos every month
- 90% of customers report that product videos help them make purchasing decisions
But many businesses are still getting online video wrong.
They make decent videos but don’t optimise their content for maximum impact.
We do more than just make videos
We manage the video marketing process for you
Peel back the onion
We get to the core of your business and your target audience.
We do a deep dive into your online presence and audit your website, social media channels and video footprint to determine a distribution strategy for where your videos will be seen.
We then dive deeper into understanding your audience to determine how to best communicate with them. Where do they hang out? What are they saying and doing? What makes them tick?
Plan for success
You need a road map for your success.
We help you develop a 12-month video marketing strategy with S.M.A.R.T. objectives i.e. a plan with Specific, Measurable, Achievable, and Results-oriented goals.
We also tie-in your key business KPIs with video campaign KPIs to measure that success.
Go for launch!
We implement your video marketing plan.
We create your YouTube and Facebook channels, produce your videos, and launch your video marketing and advertising campaigns.
We’ll optimise and manage your channels for maximum visibility and audience growth throughout the course.
Control. Monitor. Improve. Grow.
We monitor campaign performance and analyze your KPIs, and provide you regular reports with strategic insights.
We use channel and campaign insights to tweak video performance, optimise your media spend, implement best practices, and scale campaigns for growth.
I found Tolis to be the right person to not only manage my advertising, website, and SEO, but to also produce great videos and implement video marketing strategies and all the other things that go with it, like social media marketing. He is a pleasure to work with and has proven to be a great asset to my company.
Along with being a masterful presenter, Tolis’ generosity, both with his time and expertise, was clearly evident to the students and to myself as well; he tactfully answered questions and provided in-depth assistance and guidance as needed, and left a positive, lasting impression on the participants and attendees.
Tolis offers top notch support and never leaves you hanging when you need something while also offering “out-of-the box” ideas, which provide powerful brand awareness. Plainly put, Apex Video Marketing is a tremendous business partner whom I know I will be working with again in the future.
Tolis has a winning combination of experience, creativity, humour and professionalism, and the videos and social media pages that we produced with him have launched our company into the spotlight.
Tolis has a great presence - he can fully engage with you, he listens to you and you know that he is actually interested in helping you solve your issues.
Tolis is an amazing teacher and trainer, with poise and professionalism. I have worked with Tolis for a couple of years and observed his ability to adapt to each business environment - be it training, supportive or development.
Tolis has an exceptionally high level of professionalism, know-how and insights on how to deliver high quality video productions, and how to use the opportunities that video advertising offers in today's new media world, which can be used to position your products and services. He has significant automotive experience and understands the processes and challenges in the sales and marketing world as well as the day to day operations of a dealer.
Heartfelt thanks for the professional and creative collaboration. The videos are of excellent quality and have become a sensation - we get great pleasure from them. In addition, I was able to benefit greatly from the inspiring social media training. If you are looking for video marketing services that put your business in good light, we warmly recommend Tolis Dokianos of APEX Video Marketing!
Our video marketing project was very professionally planned and carried out. The team was very competent and experienced in video production. We were well advised by Mr. Dokianos with the selection and content of our videos. Likewise, these were then optimally distributed and advertised on YouTube and other social media. The campaign was a great success and made everyone happy. A great team! I highly recommend APEX Video Marketing. 5 Stars!
In April 2016, business students at SBS in Zurich were given a presentation on personal branding and the use of video for marketing purposes. During the 90-minute session, Mr. Dokianos gave many relevant examples of video marketing cases, followed by a Q&A session, and paired students up to present their personal marketing strategies. Additionally, he offered students assistance with their own personal brand videos. We would like to thank Mr. Dokianos for his engaging presentation and wish him all the best and much success.
Tolis Dokianos gave a presentation on ‘Understanding what video means for you and your business’ to Thunderbird Alumni in November 2016. He provided the latest information on why YouTube and Facebook video need to be an integral part of a company's marketing communications strategy or risk staying behind. He also provided some little tips and tricks to T-birds who want to improve their company's marketing, branding or lead generation capabilities.
April 2015 - Small business owners were shown “How to use online media effectively” by Tolis Dokianos. Given local small businesses struggle to communicate with communities online, he provided useful tips on how to use social media and video to effectively communicate to their target audience.
Mr. Dokianos' professional conduct and creativity are very noticeable, especially with our high-quality video productions and final deliverables. Our online marketing and media campaign was very successful, which resulted in reaching considerable new customers and consumer segments within a short space of time. I look forward to further joint projects with Mr. Dokianos and wish him continued success.
Get your free eBook: 101 Reasons Your Business Needs Video in 2018
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