Use these tools to go global with video
In my VidSummit Worldwide 2020 presentation, I take you through some of the resources you can use to create a strategy and workflow to go global with video.
Note: Remember that what you do on YouTube may also apply on Facebook video and other video platforms.
So here are some of the resources and tools I presented at VidSummit 2020 on how to cash in on global audiences:
YouTube Closed Captions / Subtitles
Make sure you are using subtitles. It’s the easiest place to start.
You can see how I manage closed captions/subtitles on my YouTube playlist here: https://tolisdokianos.video/WhyUseSubtitles/CC
WARNING – Avoid using YouTube generated automated subtitles. But don’t switch off closed captions/subtitles all together. You need to have manual captions for your videos even in your own native language. Make the effort to do this.
Delete the automated captions. But before you do, you may want to download the automated captions into text format as it may save you time transcribing them. Plus they may give you some comic relief when you see how YouTube transcribes your voice to text.
Tube Buddy and VidIQ
Tube Buddy and VidIQ are awesome tools to help you manage and optimise your YouTube channel. They are a must for using the keyword meta tags and video description translator tools.
Subscribe to the premium versions to get access to the tag tools.
TubeBuddy – https://tolisdokianos.video/TubeBuddy (Affiliate link – help support my channel)
VidIQ – https://tolisdokianos.video/vidIQ (Affiliate link – help support my channel)
DeepL – https://www.deepl.com/translator
Linguee – https://www.linguee.com/
Google Translate – https://translate.google.com/
Leo – https://www.leo.org/
Video Translation and Transcription Services
Splasheo – Video captions made easy https://tolisdokianos.video/splasheo (Affiliate link – help support my channel)
REV – On demand captions, transcriptions, and subtitles https://www.rev.com/
Designrr – Video transcriptions and much more! https://tolisdokianos.video/designrr An excellent tool I use for transcribing my videos from voice to text in *.srt format and lots more! (Affiliate link – help support my channel)
Go to your YouTube Studio to access the tools below:
- YouTube analytics
- YouTube closed captions
- YouTube Geography
Google AdWords Keyword Tool – https://ads.google.com/intl/en/home/tools/keyword-planner/
Google Trends (international) – https://trends.google.com/
Papercup – AI and human dubbing tool https://www.papercup.com/
I have just started using it and it does a good job. Check out my Spanish sample clip here:
Get the replays of VidSummit Worldwide here:
VidSummit Worldwide is a YouTube conference and video marketing event that has been aptly named as such and it’s no coincidence. Let’s face it, online video is a world phenomenon. And regardless of which country your business is in, you’re leaving a lot of money on the table if you don’t think about creating videos with a global mindset.
I am releasing more videos on taking your channel global very soon!
So make sure to Subscribe to my YouTube channel and click on the notification bell so you don’t miss any of video marketing tutorials.
Have you been to VidSummit? What is your biggest takeaway?
Let me know in the comments box below..
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About the Author
Tolis Dokianos is a YouTube strategist, creator, ad producer and Owner of APEX Video Marketing. He is a citizen of the world and speaks 8 languages.
A former Advertising Manager at Ford Motor Company, he has implemented multimillion-dollar marketing and advertising campaigns. He is passionate about video marketing and is an accomplished public speaker and trainer.
Tolis has been invited to MasterChef and voted best Chef by his wife!